Hackney Church is a dynamic, fast-growing church in East London. The ways in which they support their community and foster creativity are as diverse as the community itself – from operating one of London’s busiest knife bins to providing over 100,000 meals across East London this year alone.

To coincide with the completion of St John at Hackney’s restoration, we worked with the church to design a new identity that could flex across the breadth of their activities. From formal and often sobering occasions to joyous celebrations.

First we designed a core symbol, taking inspiration from the building’s large stained-glass windows. But they’re not only a church – they’re also a gig venue, brewery, charity & apiary. So we also developed a series of symbols to introduce each area of work.

Building on the core symbol, we developed a system that allowed the window device to be applied to layouts in different ways. This provided stretch and flexibility for a variety of communication styles.

We then built on this vision for the kids and families of East London. We created unique identities for weekly programs that invites kids to explore faith or play games, and initiatives such as clothes and toy swaps and coffee mornings for the adults.

"OMSE are simply world-class. They have exceeded our expectations on every front. They just get it. And more than that, they deliver consistently, intelligently, and with a high attention to detail. I could not recommend them more highly."

Al Gordon, Rector of Hackney