Around 1 in 5 people suffer from poor mental health caused by stress. Breathpod exists to address this using breathwork & music to spark a deeper state of awareness, healing, and personal transformation.

Originally focused on live events and workshops, their reach was limited to in-person audiences. To expand their impact, we developed the Breathpod brand and refined their positioning to support the launch of an app designed for growth and long-term scalability.

The design system takes inspiration from the breath itself — expanding and contracting to guide users through their personal journey. Rooted in the pod form, it evolves across each breath state: Calm, Focus, Energise, Infinity, and Rectangle.

The new brand and app launch delivered immediate impact generating strong early traction and setting the stage for long-term growth. The refined positioning, combined with the new brand and digital platform, strengthened user engagement and fueled a 30% growth within the first 6 months of launching.

“Working with OMSE was a dream. They didn’t just redesign our brand and support the launch of the Breathpod App, they fully immersed themselves in our world. From joining our sessions to deeply understanding our mission, they went far beyond surface-level design.”

Stuart Sandeman, Founder

Thank you, Stuart and Nova from Breathpod, it was a pleasure working with you both to bring this vision to life! A huge shout-out as well to your team and the photographers who helped make it happen.