Honey is the third most faked food product in the world. But Black Bee Honey do things differently. They offer pure, single-origin, 100% British honey to free market shelves from cheap sugar syrup blends hailing from anonymous sources.
On top of that, 2% of their turnover contributes to creating 1,000 acres of new wildflower meadows, a vital habitat for honey bees and other pollinators.
To support their goal of becoming Britain’s favourite honey brand, we teamed up to create their new strategic positioning – Keep British Honey Wild – and evolve their visual identity.
The new brand aims to free the bee. With a wild set of characters that represent Black Bee Honey’s key values and celebrate the landscapes and seasons in which each honey is produced.
Black Bee Honey now has a rich brand ecosystem connected with nature. From bespoke typefaces inspired by bee’s movement and honey, to a colour palette reflecting British flora and art direction capturing a bee’s ultraviolet vision.
“OMSE were a real pleasure to work with. They got to know our offering inside out and rebuilt our strategy from the ground up. With such solid foundations and killer design work they delivered a rebrand that's both coherent and eye-catching. Job done!”